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The Ideal designer and Project Manager

The Ideal PM

The best PMs partner with design in a similiar way to their partnership with programmers. They collaborate (not dictate) with the designers/programmers, perhaps starting with their own seeds, or ones from the business folks, and then delegate as much of the engineering thinking and design thinking as they can. The ideal PM focuses on creating the best environment for all roles to do well: marketers, analysts, designers, testers, everyone. They carefully shift the environment, the power balance, and their direct involvement depending on the project goals, the talents involved, and how far along things are.

Instead of designing, PMs should first use their unique powers to co-ordinate their team with (or protect their team from) management, other project teams, budgets, star-charts, etc. Any other time spent designing should only be: in partnership with designers looking for collaboration/feedback, where designers don’t have time or when quality is low (just like they’d help out test, documentation, or whatever). A good PM is a leader and a results machine: willing to do anything to empower people on their team, including keeping their hands out of the design cookie jar (slap).

The ideal designer

Someone with many design talents and who is a natural thought leader on the team. They not only make wireframes and prototypes, but drive the thinking and tradeoffs behind them, comfortably evangalizing good ideas and staying near the center of important discussions. They are drivers in resolving design issues, solving problems, and making things happen, and people happily come to them for help with decisions. They are communicators and collaborators as much as idea generators, leading design ideas through engineering, marketing and other parts of the process. They negotiate with PMs on when to handoff design leadership and who is best able to represent a decision, a design or a problem to the rest of the team.

Designers should be the tiebreaker in design issues and be granted signifigant authority when ease of use, style and other design traits are important goals. The designer’s opinion on design matters should trump others, just as an engineer or marketer’s opinion would in certain situations. A good product designer earns these powers through the respect of everyone they interact with, as an intelligent, thoughtful, reliable teammate.